Last Updated: [Insert Date]

At VizoTrend Eyewear (“we”, “us”, or “our”), we value your trust and are committed to protecting your personal information with the same care we put into crafting our stylish eyewear collections. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website vizotrendeyewear.com (the “Site”).

1. Information We Collect

To provide you with our seamless checkout experience and personalized service, we may collect:

  • Personal Identification Information: Name, email address, shipping/billing address, phone number when you make a purchase or create an account.
  • Payment Information: Credit/debit card details or digital wallet information processed through our secure payment partners (we never store full card numbers on our servers).
  • Device and Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and other browsing behavior.
  • Style Preferences: Information about products you view, add to cart, or purchase to help us recommend frames that match your fashion-forward lifestyle.
  • Communications: Records of your interactions with our customer service team at [email protected].

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders for our UV400 protective eyewear
  • Provide customer support and respond to inquiries
  • Improve our product offerings and website experience
  • Send transactional emails (order confirmations, shipping updates)
  • With your consent, send marketing communications about new collections (aviators, cat-eyes, geometric frames, etc.)
  • Prevent fraud and enhance security through our SSL-encrypted checkout
  • Comply with legal obligations

3. Data Sharing and Disclosure

We may share information with:

  • Payment Processors: Secure PCI-compliant gateways to complete transactions
  • Shipping Providers: To deliver your fashion-forward frames worldwide (excluding some Asian and remote areas)
  • Service Providers: Companies that help with website hosting, analytics, and marketing
  • Legal Compliance: When required by law or to protect our rights

We never sell your personal information to third parties.

4. Data Storage and Security

Your data is stored securely with industry-standard measures:

  • SSL encryption for all transactions
  • Limited access to personal information
  • Regular security assessments
  • Data retention only as long as necessary

While we implement these measures, no system is 100% secure. We encourage you to use strong passwords and monitor your accounts.

5. Your Rights and Choices

You have the right to:

  • Access, update, or delete your personal information
  • Opt-out of marketing communications
  • Restrict or object to certain data processing
  • Request data portability
  • Withdraw consent where applicable

To exercise these rights, contact us at [email protected]. We may verify your identity before processing requests.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and shopping cart
  • Analyze site traffic and improve performance
  • Deliver targeted ads for our runway-inspired collections

You can control cookies through your browser settings. Disabling cookies may affect certain site features.

7. International Data Transfers

As a global brand serving customers worldwide (excluding some regions), your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our stylish eyewear is designed for adults. We do not knowingly collect information from children under 16. If we become aware of such collection, we will take steps to delete it.

9. Changes to This Policy

We may update this policy to reflect changes in our practices. The “Last Updated” date at the top indicates when revisions were made. We encourage you to review this policy periodically.

10. Contact Us

For questions about this Privacy Policy or your personal data:

VizoTrend Eyewear
8506 West 54th Avenue
Arvada, US 80002
Email: [email protected]

Thank you for trusting VizoTrend Eyewear with your personal information as we help you #SeeInVizoTrend with confidence and style.